AI Insights · Timothy · January 2024
Top 5 Beauty Retail Apps Performance in Ukraine Q4 2023
In Q4 2023, the top beauty retail apps in Ukraine exhibited varying trends in downloads and active users, with some apps showing significant peaks in user engagement.
Throughout the fourth quarter of 2023, beauty retail applications in Ukraine saw diverse performance trends in terms of downloads and active users. Here’s a detailed look at the top five apps.
Notino: profumi e cosmetici experienced a notable surge in weekly downloads, peaking at 18.1K in mid-November. The app maintained a strong presence with weekly active users rising to 42.1K during the same period before a gradual decline to 21.8K by the end of December.
Douglas Parfüméria, despite being a newer entrant since September, showed a steady increase in weekly downloads, starting from 380 and reaching 623 by early November. However, no active user data was available for this app.
Nykaa – Makeup/Beauty Shopping had a more fluctuating download pattern, with a peak of 402 in early October but dropping to 39 in late October. Active users hovered around the 3.1K to 3.8K range throughout the quarter, showing minor variations.
Perfumerías DRUNI displayed modest download numbers, peaking at 58 in late November. Active user metrics were relatively stable, with a slight increase to 249 in late November before ending the quarter at 168.
Superdrug - Beauty and Health showed minimal download numbers, with a peak of 21 in early December. Active users were similarly low, peaking at 40 in early December.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, please visit their platform.
